About this session

Stories change minds. They help us make sense of the world, inspire action, and make the end of childhood sexual violence feel not just necessary, but possible. Like tiles in a mosaic, individual stories come together to shape the narratives that drive change. When told ethically, they are one of the most powerful tools we have.

This session covers how to craft impactful stories, how to handle the ethical questions they raise (who benefits, who might be harmed, and who should be involved in telling it), and how strong storytelling can support fundraising, drawing on our Fundraising Guide for Child Sexual Abuse Prevention.

What we cover

Ready to write your next story? In this session, we explore a four-step framework to guide you:

1️⃣ Ground it in your communications strategy

2️⃣ Build it — a  place, a protagonist, a challenge, a  path, and a payoff

3️⃣ Check ethical considerations

4️⃣ Share & amplify it

You can check out this Storytelling Worksheet that gives you the practical questions to guide you through each step.

Part of a bigger series

This session is one of six in To Zero's Learning Lab series, designed to strengthen how our field communicates about ending childhood sexual violence.

Explore the full series here.