About this session

Ending childhood sexual violence demands strategic, effective campaign planning. Whether you are working to pass legislation requiring online platforms to prioritize child well-being, or advocating for policymakers to champion evidence-based prevention measures, campaigns can shift behavior, policy, and practice.

This session draws on Spitfire's Planning to Win guide, which offers a step-by-step framework to apply to your advocacy work. You walk away with guiding questions, strategic insights, and practical examples to strengthen your planning.

What we cover

In this session, we work through the foundations of a winning campaign:

    1️⃣ Define the victory — set your aspirational goal and your campaign win, the specific, tangible thing you want to achieve.

    2️⃣ Evaluate the campaign climate — assess public sentiment, the narrative landscape, and the political landscape.

    3️⃣ Chart your course — map the milestones that will build momentum toward your win.

    4️⃣ Choose your influence strategy — identify your decision-makers and how you'll move them to action.

Ready to start planning? Explore the full framework in Spitfire's Planning to Win guide.

More of a listener than a reader? Spitfire's founder, Kristen Grimm, joined the How to Win a Campaign podcast to break down the guide and share her top tips for campaign success.

Part of a bigger series

This session is one of six in To Zero's Learning Lab series, designed to strengthen how our field communicates about ending childhood sexual violence.

Explore the full series here.